LinkedIn is a great place to potentially reach high-end brides and grooms – couples that likely have PROFESSIONAL LEVEL JOBS and a pretty solid wedding budget (because they have good jobs!).
Unfortunately, LinkedIn is often overlooked by people and businesses in the wedding industry.
LinkedIn will not create a tsunami of new leads, but more overall online visibility for your business is never a bad thing, right? A LinkedIn profile also creates “online credibility” and can support the “validation” of your business. Keep in mind that LinkedIn profiles are picked up by Google and show up in the search results.
If you do not already have a LinkedIn profile, create one – it’s free! You can make an individual profile as well as a company profile. If you already have these, make sure that they are optimized or updated with a company description, links to your website, and a few testimonials from past clients.