So many choices and so many shiny objects! The problem quickly becomes that you simply don’t have the resources to chase them all. Nor do you need to.

Additionally, wasting time and not getting the appropriate return-on-investment and or return on effort is just throwing money into a blow-torch.

In the wedding industry, I recommend that you use the following, in the order presented, and optimize your presence at each before moving on to the next. There’s little argument about the power of social media, and that it will help you book more weddings, the only question is which channels to use.

Facebook

Instagram

Pinterest

Twitter

Google+

Unless you have virtually unlimited resources, focus on Facebook and Instagram.

Action Items

Optimize your Facebook and Instagram social media marketing channels using social media marketing Best Practices. Post daily to both. Measure your results carefully with Facebook Insights and Instagram analytics.

Outsource your social media marketing to a qualified professional if necessary. Yes, it is that important and it should create a positive ROI. Before you hire anyone be sure to look at their work. Ideally, hire someone with wedding industry marketing experience.

Forget about Google+ (like most of the rest of the world has!).

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