So many choices and so many shiny objects! The problem quickly becomes that you simply do not have the resources to chase them all. Nor do you need to.
Additionally, wasting time and not getting the appropriate return-on-investment (ROI) and/or return on effort is just throwing money into a blow-torch.
In the wedding industry, I recommend that you use the following, in the order presented, and optimize your presence at each before moving on to the next. There is little argument about the power of social media, and that it will help you book more weddings. The only question is which channels to use.
Unless you have virtually unlimited resources, focus on Facebook and Instagram.
- Optimize your Facebook and Instagram social media marketing channels using social media marketing Best Practices. Post daily to both. Measure your results carefully with Facebook Insights and Instagram analytics tools.
- Outsource your social media marketing to a qualified professional, if necessary. Yes, it is that important and it should create a positive ROI. Before you hire anyone, be sure to look at their work. Ideally, hire someone with wedding industry marketing experience.
- Forget about Google+ (like most of the rest of the world has!).