Engaged couples love the internet. It has changed the way that they find and choose the services they need for their “Big Day.” Word-of-mouth is still a very powerful way to reach engaged couples, and it will undoubtedly help you close new sales.

Word-of-mouth, like online reviews and testimonials, is a form of “social proof.” But make no mistake, the internet is an engaged couple’s new favorite wedding planning tool.

How well does your internet marketing strategy reach brides and grooms who are planning a wedding in your local marketplace?

Are your tactics you are using effective?

Does your website leave the right first impression?

Are you effectively competing online in your targeted category and marketplace? Or are you a runner up?

Are engaged couples likely to find your website when searching at Google, or is it lost like a needle in a haystack?

Additional Resources for Understanding and Performing a SWOT Analysis


Join the International Association of Wedding Industry Professionals today.

Membership in professional associations distinguishes your company from others and creates trust and integrity that will help you close more sales.

  • Reach more engaged couples
  • Increase your company’s online visibility
  • Make it easier for engaged couples to find you
  • Drive more high-quality traffic to your website
  • Get more website inquiries
  • Get better rankings at Google
  • Book more weddings