SOURCE: NYT

WEDDING INDUSTRY NEWS

The Bridal Industry Is Having a Swimsuit Moment

Beaded and bedazzled, fancy and frilly, lacy and Lycra-fitted — bridal bikinis are here. Brides are embracing swimwear for after parties, honeymoons and even ceremonies.

Marigo Mihalos Sfaelos brought many outfits to her four-day, event-filled wedding in Karpathos, Greece, last year. There was the silk citrine Greek goddess-style dress, a floral appliqué Estee Couture bridal gown, and a disco ball-inspired floor-length dress for the after party. But the showstopper was worn at the post-wedding beach party: a gladiator-like metal and silver bikini with rhinestones, from the designer Karen Sabag’s Rêver collection, along with a matching overlay skirt.

“I wanted it to be a bridal look that stood out, and the bride should stand out,” said Mrs. Mihalos Sfaelos, 35, a senior director of talent relations at SiriusXM radio in New York. She married Spiro Sfaelos, a 37-year-old restaurant owner, atop a cliff on Aug. 27, 2022, on the Greek island where she grew up. “You can’t just wear a white bathing suit.”

Other brides seem to feel the same way, especially with destination weddings, and designers and stylists are paying close attention. Today’s bridal swimwear are not just fashion-forward white bathing suits — they are beaded and bedazzled, fancy and frilly, lacy and Lycra-fitted, and custom made.

FULL ARTICLE AT NYT

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Chris Jaeger is a 30-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing and want to get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!