WEDDING INDUSTRY NEWS
The Knot has been accused of systematically swindling clients for years — from major corporate retailers like Macy’s to mom-and-pop caterers and dressmakers — and ex-workers claim former top executives have aggressively silenced those who tried to raise alarms, The Post has learned.
Vendors who spoke with The Post complained they bought premium ads on the go-to wedding planning site to lure new clients, banking on the 27-year-old site’s reach and name recognition — but instead received useless spam leads and middling rankings in The Knot’s ad-search results.
“A whole lot of people who are paying to be on that first page miss out,” said Vitaliy Pysmennyy, the owner of Cleveland-based Vitaliy Photography, who griped that he consistently falls off the first page of results across northern Ohio despite shelling out for a contract that promised top placement.
“All these practices are actually going on and nobody can stop it,” Pysmennyy added.
The frustrated photographer is more right than he knows, according to four ex-employees who went public with the explosive allegations for the first time in exclusive interviews with The Post.
Pysmennyy provided a copy of his contract for “featured” tier placement on The Knot’s website, and a former sales employee confirmed that “featured” refers to first-page ads.
My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.
I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.
I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.
Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.
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If you want better results from your website and internet marketing call me or text me at (978) 325-2983.
If you are serious about building your wedding business call me or text me at (978) 325-2983.
If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.
Don't have time for a phone call right now?
I look forward to speaking with you!
Book More Weddings
Build Your Wedding Business
Chris Jaeger is a 30-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides online and marketing to engaged couples who want to get better results from their internet marketing and want to get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!