Get out a piece of paper.
Now write down the answer to this question:
“What is the most important thing couples want when they are looking for <your category of services>?”
Now go to the home page at your website.
Is that question answered in the first paragraph of your marketing copy?
Is it followed by a testimonial that addresses the same need and desire?
If it isn’t, you’ve DECREASED the likelihood that you’ll get an engaged couple visiting your website to make an inquiry and book more weddings.
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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.