Get out a piece of paper.
Now write down the answer to this question:
“What is the most important thing couples want when they are looking for <your category of services>?”
Now go to the home page at your website.
Is that question answered in the first paragraph of your marketing copy?
Is it followed by a testimonial that addresses the same need and desire?
If it isn’t, you’ve DECREASED the likelihood that you’ll get an engaged couple visiting your website to make an inquiry and book more weddings.
