I think we all know the power of testimonials from brides and grooms – happy clients!
But what about testimonials from wedding industry peers or other wedding vendors that you know and have worked with?
Do you have any of those on your website?
How about that wedding photographer you always see and love to work with?
What about the wedding catering company you enjoy working with?
Peer-to-peer testimonials are arguably easier to get, if you ask me. This is particularly true when you offer to exchange them.
For an added punch, exchange website links. This will create an inbound link to your website which is an important part of your overall search engine optimization strategy.