If you have 12 minutes watch this video from A Fine Press. It really has some valueable insight into the wedding industry and how it impacts your business.
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Chris Jaeger produces Book More Weddings and writes the BOOK MORE WEDDINGS NEWSLETTER (weekly). He is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP) and a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.