Like it or not text-messaging is now often more popular than other forms of communication (email and the phone). It doesn’t matter why, all that matters is that giving couples the option of text messaging you will very likely help you book more weddings.
Every business is different, and every business has different resources available to it. Try it and see how it works for your business.
Add text messaging to your website as a contact option.
Avoid going back and forth via text messaging and get people on the phone as soon as possible. A handful of back-and-forth messages is all it should take, and then ask to connect with them on the phone.