A post-inquiry-landing-page (PILP) is a page that shows up after someone fills in and submits a form at your website. In other words, it is a page redirect after the inquiry form is filled in and submitted. Properly used, a post-inquiry-landing-page is a great opportunity to initially interact with an engaged couple, increase the likelihood of actually speaking with them quickly, and move one step closer to making a sale.
An email newsletter sent to fellow vendors is a powerful and easy way to stay in touch with your peers in the wedding industry, get more referrals, and book more weddings.
It’s important that what you use for a company name (N), address (A), and phone number (P) is consistent across the Internet. SEO experts call this NAP.
100+ Things You Can Do to Book More Weddings – #78 How Fast Does Your Website Load (aka Hosting Performance)
Slow-loading websites are the #1 reason people “bail out.” This is particularly true as we are now moving heavily to a mobile/tablet “remote” web experience.
Backlinks are links from other websites that point to your website. I often refer to them as “inbound links” because I think that more accurately represents what they are. Backlinks are a VERY IMPORTANT part of a successful search engine optimization (SEO) strategy.
Chunking your website content, blog content, email newsletter content, and social post content, makes it easier for people to read and comprehend. It makes it easier to read on mobile devices and leads to better conversion.
100+ Things You Can Do to Book More Weddings – #75 Turn On Google My Business Performance Reports (and notifications)
Monthly Google My Business Performance Reports give you valuable information about your visibility and online presence with Google.
The primary goal of social media marketing is to extend your company’s online presence and reach. I also believe social media marketing should be used as a traffic building tool.
Use six to eight hashtags at the end of your Facebook posts. Experiment with different hashtags. Start by using the same hashtags you use at Instagram.
A well-written About page at your website will help you book more weddings!
When other websites link to YOUR website those links are known as inbound links. Google looks at inbound links to your website from others very favorably.
Checking your website from time to time to make sure it is in good standing with Google is an Internet marketing best practice. Falling out of favor with Google will make it harder for engaged couples to find your website. Here is how you do it.
Does your website have “secured” end-to-end encrypted hosting, the type with https:// security and certification? If not it WILL adversely impact your conversion and may impact your Google rankings.
Broken links at your website leave a poor impression. They often occur as a result of website updates or poor management. Here’s how to find them.
Even with the best protection no WordPress website is 100% protected from trouble, specifically MALWARE.
If your website runs on WordPress you probably know that it must be kept up-to-date or you risk being infected by hacker injected malware and a host of other security issues.
Public Service Announcement: Even if your hosting company tells you they are backing up your website, create your own backups.
It’s impossible for engaged couples to learn more about your website and make online inquiries if your website is down. Plus, a “website unavailable” error message never leaves the right impression.
Why do you need to measure everything? Because if you don’t know that something is broken, you won’t know that you need to fix it.
Cheap hosting isn’t saving you money. There are all kinds of issues. You might think you’re saving $20/month but really losing THOUSANDS of dollars in lost sales.
If “bridal bailout” isn’t enough to convince you to choose high-performance website hosting, maybe this will. Google now uses page load times as a ranking factor.
Slow loading pages are the number one reason brides and grooms will leave your website. People these days simply don’t have any patience, brides probably even less.