A frequently asked questions (FAQ) page at a website is a double win. First, it answers the commonly asked questions that couples have when thinking about hiring your company. It also acts as a powerful sales page to qualify engaged couples and improves conversion.
100 Things You Can Do to Book More Weddings – #49 Create a “Friends of” Page at Your Website (i.e. Virtual Networking)
“Friends” pages show you are active in the marketplace and others you link to are more likely to do the same for you, thereby creating a SEO-friendly INBOUND LINK to your website.
Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.
By creating and posting videos, or informational video slideshows, you will be creating more online visibility for your company, brand, website, and creating a long-term traffic generating machine.
100 Things You Can Do to Book More Weddings – #12 Get An Objective Outsider to Review Your Website & Internet Marketing
Get an outside and objective review of your website, as well as your overall Internet marketing strategy. Don’t look at this as an expense, instead look at it as an investment that will help you book more weddings.
Engaged couples are planning the most important day of their lives. They want the very best and your website absolutely must make a great first impression.
A Frequently Asked Questions page is one of the most powerful pages you can put on any website. After a Pricing page it is almost always one of the most visited pages at any website.
Slow loading pages are the number one reason brides and grooms will leave your website. People these days simply don’t have any patience, brides probably even less.