Unfortunately, this website is often overlooked to increase online visibility and reach more “high-end” couples by people and businesses in the wedding industry.
“Friends” pages show you are active in the marketplace and others you link to are more likely to do the same for you, thereby creating a SEO-friendly INBOUND LINK to your website.
Exchanging website links with the other wedding vendors you work with is a great way to get more online visibility, build traffic to your website, and book more weddings. Inbound links to your site will also help your (SEO) rankings at Google.
In many ways the foundation of your visibility at Google is built upon your Google My Business listing.
Yelp! has a reputation for bogus reviews and hyper-aggressive sales people. That said, I have consistently seen Yelp! as a good source of website traffic and increased online visibility for wedding businesses.
By creating and posting videos, or informational video slideshows, you will be creating more online visibility for your company, brand, website, and creating a long-term traffic generating machine.
Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise special offers. For as little as $10.00, you can run a targeted ad for a day or two.