Part Two of the question: Should You Advertise at WeddingWire or The Knot?
Social Proof is one of the things engaged couples are looking for at your website as well as your social media touch-points. They want to see reviews, testimonials, awards, and membership in professional associations.
Unfortunately, there is not a yes or no answer to this question. If you work with a thin margin, advertising at WeddingWire or The Knot is probably NOT going to go well for you.
I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.
Leverage your reviews at WeddingWire and The Knot, here’s how I do it for my clients.