A hashtag is a keyword or phrase (with no spaces), preceded by the hash symbol #, that people include in their social media posts at Twitter, Instagram, and Facebook. It makes the content of your post “findable” to all people with similar interests who “search” for that hashtag.
Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise special offers. For as little as $10.00, you can run a boosted post for a day or two.
The right tools make a challenging job easier. Here is my favorite tool to use with social media. It saves me a lot of time managing my Facebook and Instagram social feeds.
Keeping your finger on the pulse of what brides (and a few grooms) are talking about and exposed to online is basic marketing intelligence. Here are some of the big wedding planning Facebook pages, measured by followers or “Likes.”
Improving your Facebook content, and social media content in general, will deliver better results, drive more traffic to your website, and generate more inquiries and sales!
11 High-impact Facebook post ideas that are guaranteed to get an engaged couple’s attention.
Does your post include/use a call-to-action? Are you monitoring and measuring key metrics using Facebook Insights? Facebook Best Practices part four of four.
Does your post properly reflect your expertise? Does someone reading it say “Wow, this person/business really knows their stuff.” Part Three of Facebook Best Practices.
More techniques and tips to get better results from your Facebook business page. Part Two of Facebook Best Practices.
When I speak to a lot of people they tell me that they don’t get very good or consistent results from Facebook. In most cases the reason is they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.
Instagram gives you the option of changing a personal account into a business account. It’s a good thing to do for your business feed at Instagram. It is still free.
Social Proof is one of the things engaged couples are looking for at your website as well as your social media touch-points. They want to see reviews, testimonials, awards, and membership in professional associations.
Videos undoubtedly get more organic non-paid reach when compared to simpler text with image posts, at both Facebook and Instagram.
You’ll get better results and more ENGAGEMENT from your social media posts if you post high-quality helpful wedding planning information. When you do this you automatically become THE EXPERT.
Using the appropriate hashtags will help you reach more couples in your geographical marketplace who are planning a wedding. Hashtags increase your social findability and social visibility.
The right hashtags will make your social posts more “findable” for engaged couples who are searching for content related to those hashtags.
So many choices and so many shiny objects! The problem quickly becomes that you simply don’t have the resources to chase them all. Nor do you need to.
How often should you post to Facebook and Instagram? Properly, effectively, and aggressively using social media marketing will help you build your brand, drive traffic to your website, and book more weddings.