Good search engine optimization, and the resulting top rankings, last a LONG time, which will lead to hundreds of high-quality leads over time.
Get an outside and objective review of your website, as well as your overall Internet marketing strategy. Don’t look at this as an expense, instead look at it as an investment that will help you book more weddings.
Tracking your search engine rankings manually can be a time-consuming task. It’s not the most effective way to track your rankings – or use your time. Here is the tool I use.
Exchanging website links with the other wedding vendors you work with is a great way to get more online visibility, build traffic to your website, and book more weddings. Inbound links to your site will also help your rankings at Google.
Review Your Website for Basic SEO (title tags, description tags, and targeted keyword-rich page content)
When you rank well at Google you’ll get more high-quality website traffic and better inquiries – you’ll book more weddings. I could argue that Google traffic is better quality traffic and more likely to turn into an inquiry and sale than traffic from WeddingWire or The Knot.