100+ Things You Can Do to Book More Weddings – #97 Avoid These 11 Website Mistakes (they KILL inquiries and sales)
Is your website working FOR you or against you?
100+ Things You Can Do to Book More Weddings – #96 Recommended Resource: LinkTree
LinkTree allows you to connect your social audiences to all of your Internet content with just one link. Use it in the profiles of your social media touchpoints.
100+ Things You Can Do to Book More Weddings – #95 Responsive Website Design
There are many benefits of creating your website using a responsive design and using it improves conversion and will help you book more weddings.
100+ Things You Can Do to Book More Weddings – #94 Freebie: Dealing With Price Shopping Couples
Are you frustrated dealing with price shopping couples? Nick and Kate Storey are a husband and wife power-couple in the wedding industry who have a solution.
100+ Things You Can Do to Book More Weddings – #93 Facebook Pages Worth Following
Here are several Facebook pages worth visiting and liking if you want to stay connected to wedding industry experts.
100+ Things You Can Do to Book More Weddings – #93 Promote (and link to) Your Instagram Page From Your Facebook Page
One way to get more followers on your Instagram page is to promote it on your Facebook page from time to time!
100+ Things You Can Do to Book More Weddings – #92 Freebie: “180 Days of Social Media Prompts” from She Creates
If you easily get stuck trying to figure out how to use social media more effectively, what you should be posting, what you could be posting, and when and how, this is a great FREE social media planning resource. I highly recommend it.
100+ Things You Can Do to Book More Weddings – #91 Facebook Insights
Facebook Insights is a free analytics tool linked to your Facebook business page. It will give you valuable insight into how your Facebook page is performing and allow you to make adjustments in your Facebook marketing strategy.
100+ Things You Can Do to Book More Weddings – #90 Favorite Internet Marketing Tools – Password Management
Months or years of work on your Internet marketing strategy and website management can be wiped out in an instant if some troublemaker hacks into your accounts.
100+ Things You Can Do to Book More Weddings – #89 SEO Basics: Understanding Two Important Meta Tags
Well ranked pages at Google that engaged couples can find when searching will generate more high-quality traffic to your website, increased likelihood of an inquiry, and more sales.
100+ Things You Can Do to Book More Weddings – #88 Failed Sales Survey
Even the best of the best can’t close every sale. That said it can be helpful to know why a couple didn’t choose you. They won’t always tell you or necessarily be honest, but they might.
100+ Things You Can Do to Book More Weddings – #87 Blog Post Ideas (12)
Blogging is a powerful way to promote your expertise, get better rankings at Google, get more inquiries from your website, and BOOK MORE WEDDINGS
100+ Things You Can Do to Book More Weddings – #86 Use a Text Message Option at Your Website
Email marketing allows you to build trust, promote your expertise, and helps you establish relationships with new potential customers as well as nurture relationships with existing customers. Email marketing also allows you to extend your online influence, which is an important part of your overall Internet marketing strategy.
100+ Things You Can Do to Book More Weddings – #85 Email Marketing Basics
Email marketing allows you to build trust, promote your expertise, and helps you establish relationships with new potential customers as well as nurture relationships with existing customers. Email marketing also allows you to extend your online influence, which is an important part of your overall Internet marketing strategy.
100+ Things You Can Do to Book More Weddings – #84 Open Links Away From Your Website in a New Browser Window
Sending engaged couples who visit your website away from your website should be done carefully. It’s hard enough (and costly) to get high-quality traffic to your website, be very careful about giving them options to leave and how they do.
100+ Things You Can Do to Book More Weddings – #83 WordPress Best Practices (5)
These five WordPress Best Practices will help you keep your WordPress website up and running properly, secure, and safe.
100+ Things You Can Do to Book More Weddings – #82 Questions That Help You Close the Sale (and Book More Weddings!)
While there are dozens of questions you might ask a couple that you are speaking with, here are 10 questions that are proven to build rapport and get the ball rolling in the right direction.
100 Things You Can Do to Book More Weddings – #47 (Sales) Don’t Quit on Inquiry Follow-ups So Easily
Sure, it’s frustrating when couples don’t return your follow-up to their initial website inquiry, email messages, phone calls, or text messages – but don’t give up so easily (and don’t take it personally).
100 Things You Can Do to Book More Weddings – #44 Follow-up Faster on Inquiries
Studies show that the first company to follow-up on a web-based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.
100 Things You Can Do to Book More Weddings – #43 Consider Using an Auto-Responder for Quick Follow-ups to Inquiries
An auto-responder can be a very powerful tool that allows you to automatically and quickly respond to the engaged couples that make an inquiry at your website.
100 Things You Can Do to Book More Weddings – #42 Create and Offer a “Take-away”
Takeaways work great for a variety of reasons, but I’m going to guess that most of your competition does NOT use them and that immediately gives you tremendous competitive advantage.
100 Things You Can Do to Book More Weddings – #41 Use Reviews to Generate More Inquiries & Sales (10 Ways to Use Reviews)
Reviews are one of the most powerful ways to convert engaged couples who find your brand into inquiries and sales. Here are 10 ways to use reviews and testimonials that have BIG impact and consistently deliver GREAT results.
100 Things You Can Do to Book More Weddings – #24 Should You Put Your Prices Online or Not?
Should you put your prices online or not? It is one of the most frequently asked questions I get as an Internet marketing expert in the wedding industry. Here are my thoughts…
100 Things You Can Do to Book More Weddings – #19 Avoid Discounting: Offer Add-on Specials or Multi-purchase Packages
I hate discounting and if you are a professional, and experienced, and deliver outstanding products and services, as well as outstanding customer service, you should not be discounting.
100 Things You Can Do to Book More Weddings – #18 Review (or Optimize) Your Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is a key factor in getting the engaged couples who visit your website to make inquiries, and ultimately book your company.
100 Things You Can Do to Book More Weddings – #2 Very Carefully Integrate Your Online and Offline Advertising & Marketing
Print advertising is NOT dead, but for print advertising to be cost-effective it now requires very careful integration with your Internet marketing.
Understanding Basic Body Language Will Help You Close More Sales (Infographic)
Body language is a real thing and understanding even the basics can help you become a more effective salesperson – and book more weddings!
Get Notified When Your Email Message Has Been Opened (and more!)
Have you ever sent an email and wondered if someone opened it? Here is one of my favorite Internet marketing tools.
Invest in Search Engine Optimization (SEO)
Good search engine optimization, and the resulting top rankings, last a LONG time, which will lead to hundreds of high-quality leads over time.
“Packages” Will Help You Book More Weddings
Generally speaking, when making a buying decision, people like packages. Packages will help you book more weddings.
Optimize Your Sales System & Book More Weddings
If you want to close more sales consistently, and increase annual revenue goals, start by doing this.
