Create and Offer a “Take-away”

Takeaways work great for a variety of reasons, but I’m going to guess that most of your competition does NOT use them and that immediately gives you tremendous competitive advantage.

Follow-up Faster on Inquiries

Studies show that the first company to follow-up on a web-based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.