Body language is a real thing and understanding even the basics can help you become a more effective salesperson – and close more sales!
Have you ever sent an email and wondered if someone opened it? Here is one of my favorite Internet marketing tools.
Should you put your prices online or not? It is one of the most frequently asked questions I get as an Internet marketing expert in the wedding industry. Here are my thoughts…
Good search engine optimization, and the resulting top rankings, last a LONG time, which will lead to hundreds of high-quality leads over time.
A Unique Selling Proposition (USP) is a key factor in getting the engaged couples who visit your website to make inquiries, and ultimately book your company.
I hate discounting and if you are a professional, and experienced, and deliver outstanding products and services, as well as outstanding customer service, you should not be discounting.
Reviews are one of the most powerful ways to convert engaged couples who find your brand into inquiries and sales. Here are 10 ways to use reviews and testimonials that have BIG impact and consistently deliver GREAT results.
An auto-responder can be a very powerful tool that allows you to automatically and quickly respond to the engaged couples that make an inquiry at your website.
Takeaways work great for a variety of reasons, but I’m going to guess that most of your competition does NOT use them and that immediately gives you tremendous competitive advantage.
Studies show that the first company to follow-up on a web-based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.
While there are dozens of questions you might ask a couple that you are speaking with, here are 10 questions that are proven to build rapport and get the ball rolling in the right direction.
Generally speaking, when making a buying decision, people like packages. Packages will help you book more weddings.
Sure, it’s frustrating when couples don’t return your follow-up to their initial website inquiry, email messages, phone calls, or text messages – but don’t give up so easily (and don’t take it personally).
Print advertising is NOT dead, but for print advertising to be cost-effective it now requires very careful integration with your Internet marketing.
If you want to close more sales consistently, and increase annual revenue goals, start by doing this.