Promoting Benefits Versus Features

Many things influence a buying decision. Understanding benefits versus features is important if you want to book more weddings. Too often I see people trying to sell features instead of benefits. People mostly buy benefits. It’s the classic WIIFM (what’s in it for me).

Create an Infographic

You have probably seen infographics on the Internet, they are eye-catching, usually fun and informative. Not many people use them in the wedding industry so if you create one it will make your business stand out.

Show Support for LGBTQ

Showing support for the LGBTQ community, and marriage equality, is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas for where you can use it.