Download this worksheet to define and optimize the benefits vs. features marketing copy at your website. This is a simple exercise that will dramatically improve the number of inquiries you get from your website, I guarantee it!
Many things influence a buying decision. Understanding benefits versus features is important if you want to book more weddings. Too often I see people trying to sell features instead of benefits. People mostly buy benefits. It’s the classic WIIFM (what’s in it for me).
You have probably seen infographics on the Internet, they are eye-catching, usually fun and informative. Not many people use them in the wedding industry so if you create one it will make your business stand out.
Whiteboard videos are eye-catching, fun, and informative at the same time. Not many people use them in the wedding industry and if you create one it can make your business stand out.
Showing support for the LGBTQ community, and marriage equality, is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas for where you can use it.
A Unique Selling Proposition (USP) is a key factor in getting the engaged couples who visit your website to make inquiries, and ultimately book your company.
Engaged couples, millennials or not, are human beings and most human beings buy something largely based on “What’s in it for me?” and not necessarily price.
A Frequently Asked Questions page is one of the most powerful pages you can put on any website. After a Pricing page it is almost always one of the most visited pages at any website.
Effectively using calls-to-action throughout a website has been shown in study after study to improve conversion and increase inquiries. Don’t make people have to think.