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Book More Weddings

100 Things You Can Do to Book More Weddings – #26 Improve & Optimize Your Calls-to-action (CTAs)

by Chris Jaeger

Effectively using calls-to-action throughout a website has been shown in study after study to improve conversion and increase inquiries. Don’t make people have to think.

100 Things You Can Do to Book More Weddings – #18 Review (or Optimize) Your Unique Selling Proposition (USP)

by Chris Jaeger

A Unique Selling Proposition (USP) is a key factor in getting the engaged couples who visit your website to make inquiries, and ultimately book your company.

100 Things You Can Do to Book More Weddings – #17 Show Support for LGBTQ

by Chris Jaeger

Showing support for the LGBTQ community, and marriage equality, is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here is an example and ideas for where you can use it.

100 Things You Can Do to Book More Weddings – #15 Create a Fun & Informational Whiteboard Video

by Chris Jaeger

Whiteboard videos are eye-catching, fun, and informative at the same time. Not many people use them in the wedding industry and if you create one it can make your business stand out.

100 Things You Can Do to Book More Weddings – #14 Create an Infographic

by Chris Jaeger

You have probably seen infographics on the Internet, they are eye-catching, usually fun, and informative. Not many people use them in the wedding industry so if you create one it will likely make your business stand out.

100 Things You Can Do to Book More Weddings – #13 An Engaged Couple’s Favorite Radio Station: WIIFM

by Chris Jaeger

Engaged couples, millennials or not, are human beings and most human beings buy something largely based on “What’s in it for me?” and not always because of price.

100 Things You Can Do to Book More Weddings – #11 Promoting Benefits Versus Features

by Chris Jaeger

Many things influence a buying decision. Understanding benefits versus features is important if you want to book more weddings. Too often I see people trying to sell features instead of benefits. People mostly buy benefits. It’s the classic WIIFM (what’s in it for me).

Downloadable Worksheet: Identifying Benefits vs. Features

by Chris Jaeger

Download this worksheet to define and optimize the benefits vs. features marketing copy at your website. This is a simple exercise that will dramatically improve the number of inquiries you get from your website, I guarantee it!

Create or Update Your Frequently Asked Questions Page

by Chris Jaeger

A Frequently Asked Questions page is one of the most powerful pages you can put on any website. After a Pricing page it is almost always one of the most visited pages at any website.

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