A hashtag is a keyword or phrase (with no spaces), preceded by the hash symbol #, that people include in their social media posts at Twitter, Instagram, and Facebook. It makes the content of your post “findable” to all people with similar interests who “search” for that hashtag.
Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise special offers. For as little as $10.00, you can run a boosted post for a day or two.
Instagram gives you the option of changing a personal account into a business account. It’s a good thing to do for your business feed at Instagram. It is still free.
Using the appropriate hashtags will help you reach more couples in your geographical marketplace who are planning a wedding. Hashtags increase your social findability and social visibility.
The right hashtags will make your social posts more “findable” for engaged couples who are searching for content related to those hashtags.
How often should you post to Facebook and Instagram? Properly, effectively, and aggressively using social media marketing will help you build your brand, drive traffic to your website, and book more weddings.