A hashtag is a keyword or phrase (with no spaces), preceded by the hash symbol #, that people include in their social media posts at Twitter, Instagram, and Facebook. It makes the content of your post “findable” to all people with similar interests who “search” for that hashtag.
Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise special offers. For as little as $10.00, you can run a boosted post for a day or two.
Keeping your finger on the pulse of what brides (and a few grooms) are talking about and exposed to online is basic marketing intelligence. Here are some of the big wedding planning Facebook pages, measured by followers or “Likes.”
There are dozens of Facebook groups focused on the business of weddings. Here are a handful that are definitely worth checking out.
Improving your Facebook content, and social media content in general, will deliver better results, drive more traffic to your website, and generate more inquiries and sales!
11 High-impact Facebook post ideas that are guaranteed to get an engaged couple’s attention.
Does your post include/use a call-to-action? Are you monitoring and measuring key metrics using Facebook Insights? Facebook Best Practices part four of four.
Does your post properly reflect your expertise? Does someone reading it say “Wow, this person/business really knows their stuff.” Part Three of Facebook Best Practices.
More techniques and tips to get better results from your Facebook business page. Part Two of Facebook Best Practices.
When I speak to a lot of people they tell me that they don’t get very good or consistent results from Facebook. In most cases the reason is they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.
Using the appropriate hashtags will help you reach more couples in your geographical marketplace who are planning a wedding. Hashtags increase your social findability and social visibility.
The right hashtags will make your social posts more “findable” for engaged couples who are searching for content related to those hashtags.
How often should you post to Facebook and Instagram? Properly, effectively, and aggressively using social media marketing will help you build your brand, drive traffic to your website, and book more weddings.