After word-of-mouth testimonials and reviews are probably the most powerful tool in your Internet marketing toolbox. Websites like Yelp! and Amazon (reviews) have trained everyone to look for and read what others have experienced before making a buying decision.
Should you put your prices online or not? It is one of the most frequently asked questions I get as an Internet marketing expert in the wedding industry. Here are my thoughts…
Download this worksheet to define and optimize the benefits vs. features marketing copy at your website. This is a simple exercise that will dramatically improve the number of inquiries you get from your website, I guarantee it!
More than 1/2 of your website traffic today is probably visiting from a smartphone or mobile device. Here’s a great tool for WordPress websites.
Here is a great online tool that will help you to VERY EASILY create a call-to-action button for your website or blog. Put another way, now there is no reason to not have a CTA button at the bottom of your website pages!
Online chat tools, that give your website visitors the option of “chatting” with you online real-time, are becoming more and more popular. You’ve probably used them yourself for online banking or to get online support from your website hosting company.
By creating and posting videos, or informational video slideshows, you will be creating more online visibility for your company, brand, website, and creating a long-term traffic generating machine.
Showing support for the LGBTQ community, and marriage equality, is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas for where you can use it.
A Unique Selling Proposition (USP) is a key factor in getting the engaged couples who visit your website to make inquiries, and ultimately book your company.
I hate discounting and if you are a professional, and experienced, and deliver outstanding products and services, as well as outstanding customer service, you should not be discounting.
Engaged couples, millennials or not, are human beings and most human beings buy something largely based on “What’s in it for me?” and not necessarily price.
Reviews are one of the most powerful ways to convert engaged couples who find your brand into inquiries and sales. Here are 10 ways to use reviews and testimonials that have BIG impact and consistently deliver GREAT results.
I think we all know the power of testimonials from brides and grooms – happy clients. But what about …
Long inquiry forms with too many fields usually don’t create the most mobile friendly user-experience and may result in fewer inquiries.
Get an outside and objective review of your website, as well as your overall Internet marketing strategy. Don’t look at this as an expense, instead look at it as an investment that will help you book more weddings.
A frequently asked questions (FAQ) page at a website is a double win. First, it answers the commonly asked questions that couples have when thinking about hiring your company. It also acts as a powerful sales page to qualify engaged couples.
An auto-responder can be a very powerful tool that allows you to automatically and quickly respond to the engaged couples that make an inquiry at your website.
Social Proof is one of the things engaged couples are looking for at your website as well as your social media touch-points. They want to see reviews, testimonials, awards, and membership in professional associations.
Is it time for your website to get a “fresh coat of paint?” Maybe it’s time for a complete overhaul? Maybe the marketing copy needs to be improved? In many cases the first impression a bride or groom gets about your company is going to be from your website.
Takeaways work great for a variety of reasons, but I’m going to guess that most of your competition does NOT use them and that immediately gives you tremendous competitive advantage.
Studies show that the first company to follow-up on a web-based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.
You may hate them, and I do too, but the hard-cold facts are that pop-up boxes work! They increase conversion and they generate leads.
Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.
Giving couples the option of text messaging you will help you book more weddings.
“Dusty” brands are not only at a significant competitive disadvantage, but typically they can’t command premium pricing for their services in any competitive marketplace.
Generally speaking, when making a buying decision, people like packages. Packages will help you book more weddings.
Sure, it’s frustrating when couples don’t return your follow-up to their initial website inquiry, email messages, phone calls, or text messages – but don’t give up so easily (and don’t take it personally).
Print advertising is NOT dead, but for print advertising to be cost-effective it now requires very careful integration with your Internet marketing.