After word-of-mouth testimonials and reviews are probably the most powerful tool in your Internet marketing toolbox. Websites like Yelp! and Amazon (reviews) have trained everyone to look for and read what others have experienced before making a buying decision.
Should you put your prices online or not? It is one of the most frequently asked questions I get as an Internet marketing expert in the wedding industry. Here are my thoughts…
Online reviews can literally make or break a company’s reputation. Of course the best thing to do is to avoid, if at all possible, getting a poor review. But there are some nutty people out there, and getting a poor review can happen to even the best.
Long inquiry forms with too many fields usually don’t create the most mobile friendly user-experience and may result in fewer inquiries.
Get an outside and objective review of your website, as well as your overall Internet marketing strategy. Don’t look at this as an expense, instead look at it as an investment that will help you book more weddings.
It’s important to keep tabs on what your competition is doing. You don’t want to find yourself at a competitive disadvantage six months after the fact.
An often overlooked yet powerful way to promote your products and services, and drive traffic to your website.
Why do you need to measure everything? Because if you don’t know that something is broken, you won’t know that you need to fix it.
A lot of businesses in the wedding industry get reviews at The Knot or WeddingWire, but what about Google Reviews, the reviews that show up with your Google My Business business listing?
Print advertising is NOT dead, but for print advertising to be cost-effective it now requires very careful integration with your Internet marketing.
Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on your current situation, with a focus on Internet marketing.