Get More Testimonials & Reviews

After word-of-mouth testimonials and reviews are probably the most powerful tool in your Internet marketing toolbox. Websites like Yelp! and Amazon (reviews) have trained everyone to look for and read what others have experienced before making a buying decision.

Regularly Monitor Your Online Reviews

Online reviews can literally make or break a company’s reputation. Of course the best thing to do is to avoid, if at all possible, getting a poor review. But there are some nutty people out there, and getting a poor review can happen to even the best.

Perform a SWOT Analysis

Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on your current situation, with a focus on Internet marketing.