If you are not already blogging, I would encourage you to change that as soon as possible.
Blogging has many benefits, but my favorite one is that it promotes you as the expert that you are – which leads to closing more sales more easily.
Blogging also builds your brand and helps potential clients become more comfortable choosing your business. A company that blogs will have a competitive advantage over those who are not blogging. It has huge long-term value and is an important part of an effective search engine optimization (SEO) strategy. That is correct – blogging can help you get better rankings for your website at Google.
You must have some degree of basic creative writing skills to do this yourself, or, alternatively, you can outsource your blogging. If writing is not your thing or you do not have the time, I recommend that you hire a professional blogger. I have had limited success using high school or college interns.
Reach out Mark Kingsdorf. He has more than 20 years of experience in the wedding industry and is a professional blogger. In addition to great writing skills, Mark understands SEO – which of course is a WIN/WIN.
Mark Kingsdorf: http://weddingghost.com
Questions? Email me at firstname.lastname@example.org