Google loves fresh content at your website. Although there are many variables to consider related to search engine optimization (SEO), websites with fresh content are more likely to show up top ranked at Google.
Active blogging is the easiest way to create fresh content, and I recommend posting at least 2 new blog posts per month at your website – 4 is even better. Beyond that, I’m not sure there is a good ROE (return on effort).
Remember, blogging is not only part of an effective search engine optimization strategy, but it increases your authority and trust in the mind of a reader – both which lead to better conversion, more inquiries, and more sales.
One of the tools that I use when writing is ProWriting Aid. It is super easy to use, offers a free version, and helps me polish my content.
As a result, it makes it on the Practical Online Marketing list of Recommended Internet Marketing Tools.