Properly using social media can help you grow your wedding business, but it can also tank your brand in less time than it took the Titanic to sink.
It’s important to be very careful about what you publish online – anywhere – but for today we’re talking about social media and specifically Facebook.
Here is our list of 6 “Third Rail” topics that you want to avoid on your Facebook business page.
- Politics
- Sex
- Religion
- Controversial Issues
- Humor
- Breaking News
These topics are almost certain to offend someone.
You may also want to be careful with these topics on your PERSONAL Facebook page, particularly if some of your new clients start following you there too.
For members of the International Association of Wedding Industry Professionals, here is some more helpful guidance related to social media and getting better results from your Facebook marketing.
8 Things You Can Do to Get Better Results From Facebook
11 “High-Impact” Facebook Post Ideas
Facebook Content Quality Checklist
Chris Jaeger produces Book More Weddings and writes the BOOK MORE WEDDINGS TIP OF THE DAY. He is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms. If you’re not getting the results you expected from your website or Internet marketing, or want to get better results, it might be a good idea to get an expert to REVIEW YOUR WEBSITE AND INTERNET MARKETING. 
The International Association of Wedding Industry Professionals is focused on helping wedding professionals build their businesses more effectively and more profitably. As a member, we’ll help you…
- Build your brand
- Reach more brides and grooms
- Get better results from your website and Internet marketing
- Get more inquiries
- … and BOOK MORE WEDDINGS
