Q: Chris, should we be concerned about optimizing our website for search engines other than Google?

A: When people in the wedding industry, focused on marketing to brides online, ask me this question (and hundreds have!), I tell them to focus on what Google wants, and generally speaking, that will work for the others.

Monthly Searches

1.8 BILLION – Google

500 million – Bing
490 million – Yahoo
300 million – Ask
200 million – AOL

Google attracts and controls 70+ % of the global search marketplace!

My advice: optimize for Google and chances are you will rank well with Bing, Yahoo!, and the others. Actually, that has been my first-hand experience.

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Chris Jaeger produces Book More Weddings and writes the BOOK MORE WEDDINGS NEWSLETTER (weekly). He is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP) and a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.

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