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From: Chris Jaeger <chris@bookmoreweddings.com>
Date: Wed, Dec 07, 2016 at 8:30 AM
Subject: Book More Weddings Tip of the Day

Thanks for subscribing to the Book More Weddings Tip of the Day, produced and published each Monday, Wednesday, and Friday.

Facebook Best Practices

Use these Facebook Best Practices and you’ll get better results from Facebook and drive more brides/grooms to your website.

Is your Facebook profile up-to-date, including an appropriate link back to your website or a landing page?

Are you posting consistently? Once a day, twice a day, or three times a week? Whatever you do, do it consistently.

Does your post clearly communicate that you are an expert at what you do?

Are you posting in the morning? Morning posts have been reported to be the most effective and have the longest “Facebook life” or “traction.”

Every audience is different. Test posting at different times of the day to learn what times get you the best results

Does your post use both words and pictures?

Is the graphic you use in your Facebook post wide enough to fill the feed horizontally? Is it at least 600 pixels wide?

Is there a link back to your website in the majority of your posts?

Posting high-quality interesting content will help your business page get more likes

Post a graphic from time to time that asks people to LIKE your page

Mix up your post length. Short posts with 100-120 characters and long posts (150+ words) seem to get the best results at Facebook. What you are trying to communicate will determine your post length. There are no absolute rules when it comes to Facebook post length.

Is your post relevant to your audience

Do you use a link in the first three lines of your post, and then again at the end of it?

Does your post show and communicate your brand personality?

Chris Jaeger
Book More Weddings

Founder & Executive Director
International Association of Wedding Industry Professionals

(978) 325-2983

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