Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise special offers. For as little as $10.00, you can run a targeted ad for a day or two.

I like to use Facebook and Instagram advertising as traffic building tools to drive targeted people to a “take-away” or download at a website. I often use a “landing page” versus just sending someone to a home page.

The keys to success are:

  1. A compelling offer
  2. An attention-getting graphic
  3. A landing page that is optimized to convert your website visitor into an inquiry

Action Items

Try BOOSTING a few different posts to see what gets the most engagement.

Use Facebook Insights for quick and easy analysis of your posts and advertising.

Try these high-impact Facebook post ideas:

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