Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise special offers. For as little as $10.00, you can run a targeted ad for a day or two.
I like to use Facebook and Instagram advertising as traffic building tools to drive targeted people to a “take-away” or download at a website. I often use a “landing page” versus just sending someone to a home page.
The keys to success are:
- A compelling offer
- An attention-getting graphic
- A landing page that is optimized to convert your website visitor into an inquiry
Action Items
Try BOOSTING a few different posts to see what gets the most engagement.
Use Facebook Insights for quick and easy analysis of your posts and advertising.
Try these high-impact Facebook post ideas: https://bookmoreweddings.com/11-high-impact-facebook-post-ideas/
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Questions? Email me at chris@bookmoreweddings.com
