The wedding industry is VERY competitive in almost any marketplace. With this in mind, it is important to keep tabs on what your competition is doing. You do not want to find yourself at a competitive disadvantage six months down the road.
Take an hour or so to find 3-5 of your biggest competitors on the Internet. Visit their websites. Visit their social media pages. Look at their storefronts at WeddingWire or The Knot.
Take notes, lots of notes:
- What are they doing that you COULD be doing?
- What are they doing that you SHOULD be doing?
- What are they currently doing better than you?
- If a bride and groom was comparing your website against these other websites, what would they likely be thinking. Look for anything that might put your company at a competitive disadvantage.
Put a reminder in your Google Calendar to review your competition regularly, or at least every six months. Use the research to fine-tune your own marketing and offerings to brides and grooms. If you do not have time to do it, outsource it to a qualified individual.