Here are the Resources & Recommendations mentioned in my book “100 Things You Can Do To Reach More Brides & Grooms, Get More Inquiries From Your Website, and Book More Weddings.“
SERP Book
A great online tool to quickly and accurately identify your current search engine rankings for specific keyword/phrases. http://serpbook.com
How to Review Page Source Code
Neil Patel has a great “how to” page that will teach you how to review page source code. https://neilpatel.com/blog/how-to-read-source-code/
Social Media Management Tools
Hootsuite offers a free option (http://hootsuite.com) while Smarter Queue offers automatic or future-queued post republishing (http://smarterqueue.com).
HelloBar
A powerful tool to create an announcement bar at your website. http://hellobar.com
Opt-in Monster
One of the best tools to create and manage pop-up boxes at a website. http://optinmonster.com
SWOT Analysis
A SWOT analysis will help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. https://articles.bplans.com/how-to-perform-swot-analysis/
Alan Berg
Alan is a highly respected business development and marketing strategy expert in the wedding industry. He offers many services, including website reviews and Internet marketing strategy support. http://alanberg.com
SiteGround
Business quality website hosting with 24/7 support. http://siteground.com
Google Search Console
Monitor what Google thinks about your website. A very important component of your overall Internet marketing strategy and search engine optimization (SEO) strategy. https://search.google.com/search-console
Sucuri
Proactive website security monitoring and malware protection and removal support. http://sucuri.net
VaultPress
Website backup and disaster recovery options for WordPress website. Offers other valuable management tools for WordPress websites. http://vaultpress.com
Wedding MBA Annual Convention
Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center. In addition to a HUGE educational opportunity, it’s a great way to network and make new connections with others in the wedding industry. http://weddingmba.com
Opt-In Monster
Silly name but powerful pop-up box tool to create, manage, and measure the effectiveness of pop-up boxes. http://optinmonster.com
Canva
Online tool for making great graphics. Fairly easy to use. http://canva.com
Google My Business (formerly Google Places)
Google’s touch-point for managing your business listing at Google. https://google.com/business
AWeber
Top rated auto-responder system that is easy-to-use and value priced. https://aweber.com
Backup Buddy
Backup and Disaster Recovery plugin for WordPress from iThemes: https://ithemes.com/purchase/backupbuddy/
UpDraft
Backup and Disaster Recovery plugin for WordPress: https://wordpress.org/plugins/updraftplus/
VaultPress
Backup and Disaster Recovery for WordPress, plugin and SAAS (software as a service): https://vaultpress.com
Amazon Web Services
Very inexpensive cloud storage from Amazon. Great for storing backups of your website: https://aws.amazon.com/
Google Calendar
My “go to” calendar app. Easy to schedule repeating reminders, like reviewing your competition online. Easy to create and share multiple calendars. Works and synchs from computer, laptop, tablet, and smartphone. Free from Google. https://calendar.google.com
Google Alerts
Free tool from Google that will send you alerts via email when certain keywords you want to track are found online. Track your company name, your competitors, or other wedding related keywords/phrases. https://alerts.google.com
Questions? Email me at chris@bookmoreweddings.com
