Engaged couples love the Internet. It has changed the way that they find and choose the services they need for their “Big Day.” Word-of-mouth is still a very powerful way to reach engaged couples, and it will undoubtedly help you close new sales. Word-of-mouth, similar to online reviews and testimonials, is a form of “social proof.” But make no mistake, the Internet is an engaged couple’s new favorite wedding planning tool.
How well does your Internet marketing strategy reach brides and grooms in your local marketplace? Does your website leave the right first impression? Are you effectively competing online in your targeted category and marketplace (or are you a “runner up”)? Are engaged couples likely to find your website when searching at Google, or is it lost like a needle in a haystack?
Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of your current situation, with a focus on Internet marketing. Hire a wedding industry expert like Alan Berg to review your business plan, marketing strategy, website, and Internet marketing strategy (http://alanberg.com).
- Detailed and in-depth guidance on how to perform a SWOT analysis: https://articles.bplans.com/how-to-perform-swot-analysis/
- Another great guide to performing a SWOT analysis, including a downloadable SWOT Analysis Worksheet: https://www.shopify.com/blog/74665093-want-to-future-proof-your-business-try-a-swot-analysis
Recommended Next Read: Very Carefully Integrate Your Online and Offline Advertising & Marketing
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