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Today it’s not unlikely that the majority of your website traffic is coming from a mobile device or tablet. If you use Google Analytics it’s easy to identify (see screen capture below).

Obviously, this is a huge game-changer.

Not only does your website need to create a mobile-friendly experience, but don’t forget your inquiry forms.

As you might guess, or have experienced yourself, it’s far more challenging to fill out a LONG website form when you’re visiting a website using a mobile device.

Long forms, with too many fields, usually don’t create the most friendly user-experience and may result in fewer inquiries.

It’s probably a good time to revisit and rethink how you use inquiry forms at your website.

Maybe it’s time to shorten them up?

If you can get your inquiry form down to four or five fields, you’ll definitely improve the mobile-visitor experience.

Ask for ONLY what you absolutely need to follow-up on the inquiry. You can get the rest when you speak to someone on the phone!

Data from Google Analytics

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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.

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