The right tools always make an otherwise difficult job much easier. Here are some of my favorites.
Evernote
Keep notes, snap pictures of receipts, and much more with this cross-platform notepad. The basic version is free. Upgrade for more space and additional options. https://evernote.com
Boomerang
Increase your productivity. Schedule emails to send at optimal times, snooze messages, get read receipts & follow up reminders if someone doesn’t respond to your email. https://boomerangapp.com
WordPress
Popular content management system that makes it easy to design, update, and manage business websites. free through virtually any hosting provider. It is also available for download at https://wordpress.org.
Google Calendar
Easy-to-use online calendar that works on any device. Share calendars and appointments with ease. Integrates seamlessly with other Google apps. https://calendar.google.com
Google Gmail
Free email service from Google that also allows you to send and receive email from your business domain. Effectively creates a “Google Account” for managing other Google tools (i.e. Google Analytics, Google Search Console, Google Alerts, etc.). https://www.google.com/gmail/
Google Tools: Search Console, My Business Analytics, Alerts
Google wants to help you manage your Internet marketing and online visibility at its search engine. Using a Gmail Google account you also have access to tools to help you manage your visibility at Google (Google Search Console), your official business profile at Google (Google My Business), track website visitors and traffic to your website (Google Analytics), and keep your finger on the pulse of what people may be saying about your business (Google Alerts).
LastPass
Strong password security and password management made easy! Cross-platform / device support and synching. https://lastpass.com
PSExpress (for smartphone)
Free from the folks at Adobe who make Photoshop, PSExpress is a smartphone and tablet app that allows you to easily edit images for use anywhere, including your social media feeds. https://www.photoshop.com/products/photoshopexpress
Hootsuite
A great tool to manage all of your social media channels from a desktop, laptop, tablet, or smartphone. Create and schedule posts at Facebook, Instagram, and other social channels. Offers a limited channel free account. https://hootsuite.com
SmarterQueue
A very powerful tool for advanced social media marketing management. Re-use posts. Schedule posts. Categorize posts. This is the social media marketing tool I personally use. https://smarterqueue.com
SERPBook
Save time and see where your website ranks for specific keywords and keyword phrases. Very accurate. I have personally been using SERPBook for years. https://serpbook.com
Calendly
Let people schedule phone calls with you based on your calendar availability without those dreaded back-and-forth emails. Offers a free version with limited event types. https://calendly.com
Skype
I know a lot of people in the wedding industry that use Skype, both for regular phone calls and online video meetings. Skype works very well on all devices; desktop, laptop, tablet, and smartphone. https://skype.com
