ACTION: Setup and/or Optimize Your LinkedIn Profile
LinkedIn is a good place to reach high-end brides and grooms, couples that likely HAVE PROFESSIONAL LEVEL JOBS and most likely have a pretty solid wedding budget (because they have good jobs!).
LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.
Why would engaged couples be using Linkedin? Well, it’s not specifically for wedding planning!
Professional engaged couples used Linkedin to stay “connected” in their line-of-work, with peers in their industry, and also when searching for a new job. While at Linkedin they might search for the wedding services they need for their wedding. They might also look for a business they have already reached out to as a “validation” factor.
Linkedin can help you…
- Increase your overall online visibility
- Build your brand
- Drive more traffic to your website
- Generate more inquiries
It also may have some SEO value (i.e. inbound link).
Unfortunately, LinkedIn is often overlooked by people and businesses in the wedding industry.
LinkedIn won’t create a tsunami of new leads, but more overall online visibility for your business is never a bad thing, right?
It’s also pretty much set-it-and-forget-it.
A LinkedIn profile also creates “online credibility” and as previously mentioned supports the “validation” factor for your business.
LinkedIn profiles are also search engine friendly. They are picked up by Google and they do show up in the search results.
If you don’t already have a LinkedIn profile create one, it’s free.
You can create an individual profile and also a company profile. Create both. It shouldn’t take you more than 30-45 minutes.
If you already have these two Linkedin profiles (individual and company) make sure they are optimized or updated with a company description, links to your website, and a few testimonials from past clients.
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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.
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