Online reviews can literally make or break a company’s reputation. The best thing to do is to avoid a poor review, if at all possible. But there are some nutty people out there, and a poor review can happen to even the best.

With this in mind, it is a good idea to review your listings at Yelp!, Facebook, and Google monthly or at least quarterly. Some websites notify you when you have a new review – others may not. I have also found review notifications in my junk-email folder.

Action Items:

One of the best ways to deal with a bad review (one that you cannot get removed) is to have many, many good reviews. Ask clients to give you reviews at Yelp!, Google, and Facebook.

Put a recurring reminder in your calendar to review your online reviews. I recommend you do this monthly.

Use your best review to make blog posts as well as social media posts. Copy-and-paste them into Evernote (https://evernote.com) which then makes it easy to copy-and-paste them to a blog post, Facebook, or Instagram.

If you have not already, claim your listing at Yelp! as well as your company’s Google My Business page.

Google Alerts may help you find out when people are talking about your company online. It used to be very good, now I am not so sure (but I still use it).

Resources:

Google Calendar: https://calendar.google.com

Google Alerts: https://alerts.google.com

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