When it comes to marketing to engaged couples planning their wedding, effective marketing strategies can make all the difference. By understanding their needs, desires, and preferences, businesses can tailor their marketing efforts to resonate with this highly motivated audience. In this article, I will explore key strategies for capturing the attention of engaged couples and offer valuable insights on marketing to engaged couples.

1. Content Creation

Creating relevant and engaging content is crucial for attracting and retaining the attention of engaged couples. Utilize blog posts, articles, and social media platforms to share tips, inspiration, and expert advice on wedding planning. Incorporate the keyword phrase “marketing to engaged couples” strategically throughout the content to improve search engine visibility.

2. Social Media Presence

Leverage the power of social media when marketing to engaged couples planning their weddings. Establish a strong presence on platforms like Instagram, Pinterest, and Facebook, where couples frequently search for wedding-related ideas and inspiration. Regularly post visually appealing content, such as real wedding stories, venue showcases, and vendor spotlights, while utilizing appropriate hashtags and engaging with your audience.

3. Email Marketing

Build an email list by offering a free wedding planning guide or exclusive discounts. Send personalized emails with targeted content, such as budgeting tips, vendor recommendations, and wedding trends. Optimize email subject lines and content with the keyword phrase “marketing to engaged couples” to improve deliverability and open rates.

4. Collaborate with Wedding Vendors

Forge partnerships with wedding vendors, such as photographers, florists, and bridal boutiques. Offer joint promotions, cross-promote each other’s services on social media, and share customer testimonials. Collaborations can expand your reach and enhance your credibility within the wedding industry.

5. Influencer Marketing

Engage with popular wedding influencers who have a substantial following among engaged couples. Collaborate on sponsored content, product reviews, or giveaways to showcase your brand to their audience. Target influencers who align with your brand values and have an engaged and relevant fan base.

My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.

I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.

I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.

Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.

I can help you if you would like to...

  • Reach More Engaged Couples
  • Drive More High Quality Traffic to Your Website
  • Get Top Ranked at Google
  • Get More Inquiries from Your Website
  • Book More Weddings at Your Ideal Price
  • Close More Sales, More Easily and Faster!

“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies

“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music

"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite

If you want better results from your website and internet marketing call me or text me at (978) 325-2983.

If you are serious about building your wedding business call me or text me at (978) 325-2983.

If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.

Don't have time for a phone call right now?

Schedule a Discovery Session with me at a mutually appropriate time using my Calendly.

I look forward to speaking with you!

Chris Jaeger
Book More Weddings
Build Your Wedding Business
(978) 325-2983


Chris Jaeger is a 20+-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing, get more wedding leads and get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!