
Optimize your sales process from inquiry to close.
Closing more sales consistently and increasing annual revenues is best achieved with a well thought out and carefully planned sales “system.”
If you don’t currently have a consistent flow of new leads coming into your sales pipeline there is weakness that should be identified and corrected.
- Write out and entirely document your current sales system
- Draw flow charts and map out processes
- Review it with your team
- Identify weaknesses and fix them
Make sure everyone at your company clearly understands your sales system; from A to Z. Make sure everyone understands their roles and responsibilities. Review your sales process, leads, and closed sales regularly.
The same process applies if you are a one-person company.
I recently worked with a business who approached me with the objective of increasing sales. They knew something was wrong, but after several attempts were getting no where. How did we start the process? By doing exactly what I’m talking about above. It was definitely a “lightbulb” moment. I’m pleased to say that three significant weaknesses in their sales system were identified in the process. They were fixed and immediately more sales were being closed.
Recommended Flowcharting Tools: Powerpoint. MindJet (https://www.mindjet.com/).


“I’ve worked with Chris for 15+ years and when I wanted to upgrade my dated website he was the natural person to make it happen. In addition to the technical support, I needed his marketing insight and SEO expertise which are second to none. Reach out to Chris if you want better results from your website and internet marketing.” - George Banfalvi, Owner, Fifth Avenue Events & Entertainment
“Chris has always been a trusted resource of valuable internet marketing guidance and information for more than 15 years. Reach out for one of his complimentary Discovery Sessions, you’ll be glad you did.” - John Cover, Owner, Reflections Event Group
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals and coach at Build Your Wedding Business.
I am a published Amazon author and my book "100+ Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and Book More Weddings" has helped thousands of wedding professionals reach more engaged couples and book more weddings.
I have been an educational speaker at the WeddingMBA, Association of Wedding Gown Specialists, Association of Bridal Consultants (ABC), Association for Wedding Professionals International, and many local groups such as the Charlottesville Wedding and Event Professionals and the Bellingham Business Association.
I am a wedding industry marketing veteran with more than 25+ years of experience marketing to engaged couples.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
I also offer wedding business owners and managers a virtual consulting/coaching program, learn more here: Build Your Wedding Business.