Let’s Talk About Conversion
Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.
The ultimate conversion is a NEW SALE, but several CONVERSIONS may take place before that occurs.
Let’s talk about CONVERSION POINTS, specifically your contact or inquiry form.
How easily can I find the contact form at your website? Is it just a link in your main navigation (not good), or are you putting it in front of people pretty much everywhere throughout your website (good). Also referred to as a “call-to-action,” links, buttons, and graphics that LEAD a visiting bride and groom to your contact form are the first block in what I call the “conversion stack.”
Take a look at your website today.
Do you make is ridiculously easy to get to your contact form?
You might even put your contact form at the bottom of the most visited pages at your website, like your FAQ page or your Applause page.
When you focus on conversion and make it easier for engaged couples to make inquiries – you’ll get more inquiries. Sound ridiculously simple, and it is.
“I’ve worked with Chris for 15+ years and when I wanted to upgrade my dated website he was the natural person to make it happen. In addition to the technical support, I needed his marketing insight and SEO expertise which are second to none. Reach out to Chris if you want better results from your website and internet marketing.” - George Banfalvi, Owner, Fifth Avenue Events & Entertainment
“Chris has always been a trusted resource of valuable internet marketing guidance and information for more than 15 years. Reach out for one of his complimentary Discovery Sessions, you’ll be glad you did.” - John Cover, Owner, Reflections Event Group
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals and coach at Build Your Wedding Business.
I am a published Amazon author and my book "100+ Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and Book More Weddings" has helped thousands of wedding professionals reach more engaged couples and book more weddings.
I have been an educational speaker at the WeddingMBA, Association of Wedding Gown Specialists, Association of Bridal Consultants (ABC), Association for Wedding Professionals International, and many local groups such as the Charlottesville Wedding and Event Professionals and the Bellingham Business Association.
I am a wedding industry marketing veteran with more than 25+ years of experience marketing to engaged couples.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
I also offer wedding business owners and managers a virtual consulting/coaching program, learn more here: Build Your Wedding Business.