Let’s Talk About Conversion
Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.
The ultimate conversion is a NEW SALE, but several CONVERSIONS may take place before that occurs.
Let’s talk about CONVERSION POINTS, specifically your contact or inquiry form.
How easily can I find the contact form at your website? Is it just a link in your main navigation (not good), or are you putting it in front of people pretty much everywhere throughout your website (good). Also referred to as a “call-to-action,” links, buttons, and graphics that LEAD a visiting bride and groom to your contact form are the first block in what I call the “conversion stack.”
Take a look at your website today.
Do you make is ridiculously easy to get to your contact form?
You might even put your contact form at the bottom of the most visited pages at your website, like your FAQ page or your Applause page.
When you focus on conversion and make it easier for engaged couples to make inquiries – you’ll get more inquiries. Sound ridiculously simple, and it is.
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
You can learn more about me here. You can reach me anytime by phone at (978) 325-2983.