While price is an important factor for many engaged couples, there are several reasons why people don’t always make purchasing decisions solely based on price.Understanding this will help you book more weddings.

Here are five common reasons, along with strategies to increase sales:

Quality and Value

Engaged couples often prioritize quality and value over the lowest price. To make more sales, focus on highlighting the superior quality of your product or service, emphasizing its unique features and benefits. Provide customer testimonials, reviews, or demonstrations that showcase the value customers will receive.

Brand Reputation and Trust

Established brands with a positive reputation often command higher prices due to the trust they have built with customers. Enhance your brand’s reputation by consistently delivering exceptional products or services, providing excellent customer support, and actively engaging with customers through social media and other channels.

Personalized Experience

Engaged couples appreciate a personalized experience that caters to their specific needs and preferences. Tailor your sales approach by understanding your customers’ individual requirements. Offer personalized recommendations, provide customized options, and deliver excellent customer service to create a memorable shopping experience.

Emotional Connection

Emotional factors can heavily influence purchasing decisions. Develop an emotional connection with your customers by appealing to their aspirations, desires, or values. Craft compelling brand stories, leverage storytelling in your marketing campaigns, and evoke positive emotions through your messaging and visuals.

Convenience and Service

Convenience and excellent customer service can outweigh price considerations. Streamline your purchasing process, offer flexible payment options, provide fast and reliable shipping, and offer hassle-free returns or exchanges. Prioritize customer satisfaction to encourage repeat purchases and positive word-of-mouth.

Remember, understanding your target audience and their motivations is crucial to tailor your sales strategies effectively.

By focusing on factors beyond price you can book more weddings!

My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.

I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.

I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.

Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.

I can help you if you would like to...

  • Reach More Engaged Couples
  • Drive More High Quality Traffic to Your Website
  • Get Top Ranked at Google
  • Get More Inquiries from Your Website
  • Book More Weddings at Your Ideal Price
  • Close More Sales, More Easily and Faster!

“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies

“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music

"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite

If you want better results from your website and internet marketing call me or text me at (978) 325-2983.

If you are serious about building your wedding business call me or text me at (978) 325-2983.

If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.

Don't have time for a phone call right now?

Schedule a Discovery Session with me at a mutually appropriate time using my Calendly.

I look forward to speaking with you!

Chris Jaeger
Book More Weddings
Build Your Wedding Business
(978) 325-2983


Chris Jaeger is a 20+-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing, get more wedding leads and get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!