Print advertising is NOT dead, but for print advertising to be cost-effective it now requires very careful integration with your Internet marketing. Your website address, special offers used as incentives to visit your website, free downloadable documents (aka. “takeaways”), and even those crazy looking QR codes are now an important part of any print advertising.

Action Item

Review and rework all of your print advertising to include an incentive to visit your website. Make your website address (domain) prominent. You should no longer need www. before your domain / website address. Test this, and if necessary talk with your webmaster or hosting company.