I love Rack Cards. They give you more room than a postcard along with plenty of room to include key unique value propositions (UVPs). You can even add extra testimonials (i.e. social proof). They are inexpensive to produce in short runs (100-200) at places like Vistaprint.

Here’s a rack card I created for Tracy Painter, the owner of Entertainment Tonite. It was used in conjunction with a series of 2018 wedding expos where the company was exhibiting.

Using a unique URL specifically for this marketing campaign allowed us to measure and track specific inquiries that came from these shows.

It was a successful marketing strategy, generated several post-show inquiries and sales, and allowed Tracy to maximize the return-on-investment his company made in the shows.

Resource

Vistaprint: https://vistaprint.com

Graphics Design: https://upwork.com

 

Want to BOOK MORE WEDDINGS?

Join the International Association of Wedding Industry Professionals today.

Membership in professional associations distinguishes your company from others and creates trust and integrity that will help you close more sales.

  • Reach more engaged couples
  • Increase your company's online visibility
  • Make it easier for engaged couples to find you
  • Drive more high-quality traffic to your website
  • Get more website inquiries
  • Get better rankings at Google
  • Book more weddings

https://www.iawip.org/join