Effectively using calls-to-action throughout a website has been shown in study after study to improve conversion and increase inquiries. Don’t make people have to think. Don’t make people have to figure out what to do next or scroll back to the top of your website looking for a contact option.

Review your website, specifically looking at how and where you use calls-to-action. As a general rule-of-thumb I like to see a minimum of 3 calls-to-action on a page. Use a combination of suggestive copy with text links and graphics. If you use WordPress, it’s fairly easy to create a text or, even better, clickable graphic call-to-action in a right column widget (using Canva.com).

Consider creating and using an “ad box” type call-to-action that is colorful and eye-catching. For added punch use calls-to-action just after testimonials or reviews (i.e. social proof).

Be sure there is a call-to-action at the bottom of every page at your website, including at the end of your blog posts – both are places where people are naturally looking for the next thing to do! Maybe use a big call-to-action graphic “bar.”

Again, don’t make them think! Consider tools like Opt-in Monster to launch pop-up boxes, particularly “exit-intent” pop-ups. You may personally hate them (I do too), but I can tell you from first-hand experience – THEY WORK. Calls-to-action should also be used regularly in your social media posts and don’t forget to use them with your print advertising (“Visit our website for…”).

Recommended Resources

Example of a simple but very effective CTA graphic/bar: https://bookmoreweddings.com/example-call-to-action-button-graphic-bar/

Opt-in Monster – create and install pop-up boxes easily. http://optinmonster.com

Canva – online tool that makes it fairly easy to create graphics.
http://canva.com