How to Get More Wedding Clients (and Book More Weddings!)

It’s one of the more frequently asked questions that I get:

“Chris, can you give me some ideas on how to get more wedding clients and book more weddings?”

For wedding businesses, attracting new clients and securing bookings is vital for sustainable growth and success.

In a competitive industry, standing out and effectively reaching potential clients can be challenging. However, with the right strategies, wedding businesses can increase their visibility, build trust, and ultimately book more weddings.

Here are five key points to outline how to get more wedding clients.

Online Presence and Branding

A strong online presence is crucial in today’s digital age. Invest in a professional website that showcases your services, previous work, and client testimonials. Optimize your site for search engines to improve your online visibility. Use captivating visuals that reflect your brand’s personality and style. Engage actively on social media platforms, sharing high-quality content regularly to connect with potential clients and foster a community.

Customer Reviews and Testimonials

Positive reviews and testimonials hold immense power in influencing potential clients. Encourage satisfied couples to share their experiences on platforms like Google, Yelp, and WeddingWire. Showcase these reviews on your website to instill confidence in your services. Additionally, consider collaborating with past clients to create compelling case studies or videos that highlight their wedding journey and the exceptional service you provided.

Targeted Marketing and Advertising

Rather than adopting a blanket approach, focus your marketing efforts on specific target audiences. Utilize social media advertising to reach engaged couples in your local area or within your niche. Collaborate with other wedding vendors to cross-promote and tap into their client base. Create irresistible offers, such as limited-time discounts or added value packages, to entice potential clients and encourage bookings.

Showcasing Expertise and Personalization

Demonstrate your expertise and creativity by curating content that showcases your unique approach to weddings. Create blog posts, videos, or social media content that offers valuable tips, showcases your portfolio, or shares behind-the-scenes glimpses of your work. Additionally, prioritize personalized services to cater to individual couples’ visions and preferences, leaving a lasting impression and fostering positive word-of-mouth referrals.

Networking and Partnerships

Networking within the wedding industry can open up new opportunities for your business. Attend bridal shows, industry events, and networking meet-ups to connect with potential clients and other wedding professionals. Collaborate with complementary vendors, such as photographers, florists, and caterers, to offer all-inclusive packages or referral incentives. Building strong relationships within the wedding community can significantly expand your client base.

By implementing these five key strategies, wedding businesses can effectively attract more clients and increase their wedding bookings. A strong online presence, positive reviews, targeted marketing, personalized services, and strategic partnerships will set your business apart and lead to a thriving wedding enterprise. Embrace innovation, adapt to changing market trends, and continuously deliver exceptional service to create lasting impressions that resonate with engaged couples.

My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.

I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.

I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.

Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.

I can help you if you would like to...

  • Reach More Engaged Couples
  • Drive More High Quality Traffic to Your Website
  • Get Top Ranked at Google
  • Get More Inquiries from Your Website
  • Book More Weddings at Your Ideal Price
  • Close More Sales, More Easily and Faster!

“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies

“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music

"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite

If you want better results from your website and internet marketing call me or text me at (978) 325-2983.

If you are serious about building your wedding business call me or text me at (978) 325-2983.

If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.

Don't have time for a phone call right now?

Schedule a Discovery Session with me at a mutually appropriate time using my Calendly.

I look forward to speaking with you!

Chris Jaeger
Book More Weddings
Build Your Wedding Business
(978) 325-2983


Chris Jaeger is a 20+-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing, get more wedding leads and get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!