(1) Make a commitment to “AMP UP” your social media marketing. Doing it correctly and effectively will give you a much more favorable ROI.
(2) Create a 90 day strategy and content plan. Post consistently, at least once a week, ideally 3x a week.
(3) Create and post high quality and interesting information that your target audience will say “Wow, that’s great information and very helpful!”
(4) Focus on “engagement” with your audience and then driving traffic to your website or other contact points. Create posts that people will LIKE, COMMENT, or SHARE.
(5) Measure everything using Facebook Insights and Google Analytics. When you see a post topic get a lot of engagement you’ve just identified a “hot button” with your audience.
(6) Use high-quality large graphics that are bigger than 700 pixels wide. Larger images get more attention in the news feed of someone who has LIKED your page.
(7) Use “social proof.” Testimonials, reviews, awards, and professional credentials. Post your reviews as you get them at The Knot, WeddingWire, or Yelp!.
(8) Always use Facebook Marketing Best Practices to avoid wasting time and effort.
"Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not "techies." He is knowledgeable, warm, and creative. We recommend him highly!" - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations
“I’ve worked with Chris for 15+ years and when I wanted to upgrade my dated website he was the natural person to make it happen. In addition to the technical support, I needed his marketing insight and SEO expertise which are second to none. Reach out to Chris if you want better results from your website and internet marketing.” - George Banfalvi, Owner, Fifth Avenue Events & Entertainment
“Chris has always been a trusted resource of valuable internet marketing guidance and information for more than 15 years. Reach out for one of his complimentary Discovery Sessions, you’ll be glad you did.” - John Cover, Owner, Reflections Event Group
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals and coach at Build Your Wedding Business.
I am a published Amazon author and my book "100+ Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and Book More Weddings" has helped thousands of wedding professionals reach more engaged couples and book more weddings.
I have been an educational speaker at the WeddingMBA, Association of Wedding Gown Specialists, Association of Bridal Consultants (ABC), Association for Wedding Professionals International, and many local groups such as the Charlottesville Wedding and Event Professionals and the Bellingham Business Association.
I am a wedding industry marketing veteran with more than 25+ years of experience marketing to engaged couples.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
I also offer wedding business owners and managers a virtual consulting/coaching program, learn more here: Build Your Wedding Business.
