There is a powerful principle called the Law of Reciprocity that can help you book more weddings.

Rooted in human psychology, this principle suggests that when someone receives a favor, gift, or act of kindness, they feel an innate obligation to reciprocate the gesture.

By understanding and harnessing this fundamental aspect of human behavior, salespeople in the wedding industry can establish trust, build stronger relationships, and ultimately book more weddings.

Building Trust and Rapport

The Law of Reciprocity sets the stage for building trust and rapport with engaged couples who are interested in your wedding business.

By offering something of value, be it knowledge, advice, or a small gift, wedding pros can create a very powerful initial positive impression and demonstrate their genuine interest in the client’s success.

This gift and act of generosity triggers a subconscious desire within a potential client to return the favor and reciprocate the goodwill.

Creating Instant Relationships & Connections

Going the extra mile to help engaged couples with their wedding planning without expecting an immediate return cultivates loyalty and trust, making them more inclined to choose your wedding business over a competitor.

This is some powerful competitive advantage, if you ask me!

Have More Sales Interviews

Based on my experience, the Law of Reciprocity will help you have more conversations with engaged couples who have shown an initial interest in your products and services.

Closing More Sales

I can tell you from firsthand experience that the Law of Reciprocity will help you book more weddings.

This isn’t really rocket science. It’s basic human nature at work. When a potential client feels indebted to a salesperson due to their previous acts of generosity, they are more likely to reciprocate by making a purchase.

Offering additional value through incentives, personalized recommendations, or exclusive access can be the tipping point that convinces the client to choose your product or service over competitors’.

In the competitive world of sales in the wedding industry, understanding and embracing the Law of Reciprocity will make a significant difference and help you book more weddings.

By adopting a mindset of generosity, sales pros can build trust, foster powerful relationships, and ultimately increase their chances of closing more sales.

Remember, it’s not just about the transaction at hand; it’s about cultivating goodwill and creating a win-win scenario where both parties benefit.

Harnessing the power of reciprocity will help your sales soar to new heights.

If you want to book more weddings the Law of Reciprocity will help you grow your wedding business faster and more profitably.

My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.

I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.

I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.

Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.

I can help you if you would like to...

  • Reach More Engaged Couples
  • Drive More High Quality Traffic to Your Website
  • Get Top Ranked at Google
  • Get More Inquiries from Your Website
  • Book More Weddings at Your Ideal Price
  • Close More Sales, More Easily and Faster!

“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies

“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music

"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite

If you want better results from your website and internet marketing call me or text me at (978) 325-2983.

If you are serious about building your wedding business call me or text me at (978) 325-2983.

If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.

Don't have time for a phone call right now?

Schedule a Discovery Session with me at a mutually appropriate time using my Calendly.

I look forward to speaking with you!

Chris Jaeger
Book More Weddings
Build Your Wedding Business
(978) 325-2983


Chris Jaeger is a 30-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing and want to get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!