If you are in a competitive marketplace and want to book more weddings minimizing the “friction” it takes to start a conversation with you is a must.
One of the critical elements of an optimized marketing message and sales process is the elimination of any potential “friction.”
Friction is anything that might adversely impact the sales process. Or that makes it more difficult OR MIGHT make it more difficult.
Here are some examples:
- Your website loads slowly
- You take more than a few hours to follow up on most inquiries
- It’s hard to find your website at Google
- The marketing copy on your website is dated or generally dated; not exciting blah blah blah
Sometimes I see BIG friction. Sometimes it’s just little things that create friction.
Telling engaged couples that visit your website that you are available for Zoom meetings is a small thing that helps eliminate friction.
A quick, easy sentence in the right place lets couples know that they can communicate with you via Zoom while also subtly and subconsciously communicating more comfort, confidence, and assurance in their buying journey with your company.
David Rothstein, (DRSMUSIC.COM) recently asked me what he could do to improve his website. David is all about the A+ website.
Looking at opportunities to minimize any friction I suggested he add a short statement about offering meetings via Zoom to his existing contact page. With so many people now experienced and very comfortable with virtual meetings this immediately adds value to his buyer’s journey.
Here’s what his contact page looks like after a few tweaks!
My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.
I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.
I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.
Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.
I can help you if you would like to...
- Reach More Engaged Couples
- Drive More High Quality Traffic to Your Website
- Get Top Ranked at Google
- Get More Inquiries from Your Website
- Book More Weddings at Your Ideal Price
- Close More Sales, More Easily and Faster!
“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations
“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite
If you want better results from your website and internet marketing call me or text me at (978) 325-2983.
If you are serious about building your wedding business call me or text me at (978) 325-2983.
If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.
Don't have time for a phone call right now?
I look forward to speaking with you!
Book More Weddings
Build Your Wedding Business
Chris Jaeger is a 30-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides online and marketing to engaged couples who want to get better results from their internet marketing and want to get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!