Reducing the occurrence of being “ghosted” after someone makes an inquiry on your wedding business website requires proactive communication and engagement strategies. Here are several tactics to help you minimize ghosting and increase the likelihood of converting inquiries into bookings:

1. **Immediate Response**: Aim to respond to inquiries promptly, ideally within 24 hours or less. A quick response demonstrates professionalism, attentiveness, and a genuine interest in helping the potential client. Consider setting up automated email responses to acknowledge inquiries received outside of business hours.

POWER TIP: Couple’s often make multiple inquiries when looking for wedding vendors/services. Respond within an hour of getting an inquiry. If you take more than three hours to respond to an inquiry it’s not unlikely a competitor has already responded!

2. **Personalized Follow-Up**: Tailor your follow-up messages to each inquiry, addressing the specific needs, preferences, and questions raised by the potential client. Avoid generic or templated responses, as personalized communication shows that you value their inquiry and are committed to providing a personalized experience.

3. **Provide Value**: Offer additional information, resources, or assistance that can help the potential client in their wedding planning process. This could include sending them relevant articles, tips, or checklists, recommending other reputable vendors or venues, or offering to schedule a consultation or venue tour.

4. **Stay Engaged**: Maintain regular communication with the potential client even if they haven’t responded to your initial follow-up. Send periodic follow-up messages to check in, offer assistance, or provide updates on availability or special offers. Be persistent but respectful, avoiding excessive or intrusive follow-ups.

5. **Multiple Communication Channels**: Offer various communication channels for inquiries to reach you, such as phone, email, contact forms, and social media. Some clients may prefer certain channels over others, so providing multiple options increases the likelihood of receiving a response.

6. **Use Positive Language**: Frame your messages in a positive and enthusiastic tone, expressing excitement about the potential opportunity to work with them. Avoid language that may come across as pushy or desperate, as this can turn off potential clients.

7. **Build Trust and Credibility**: Showcase your expertise, experience, and past success stories to build trust and credibility with potential clients. Provide testimonials, reviews, and examples of your work to reassure them of your professionalism and reliability.

8. **Offer Incentives**: Consider offering incentives or special deals to encourage potential clients to take the next step, such as a discount on services or a complimentary add-on for booking within a certain timeframe. Incentives can create a sense of urgency and motivate clients to move forward with their decision.

By implementing these strategies, you can increase engagement with potential clients, minimize the likelihood of being ghosted, and improve your chances of converting inquiries into bookings for your wedding business.

"Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care

Chris JaegerGreetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals.

If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.

I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.

You can learn more about me here. You can reach me anytime by phone at (978) 325-2983.

 

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