Photo galleries are very powerful marketing tools. Use clear, crisp photos that show the happy brides and grooms you have worked for. Combine them with testimonials for an added punch!
Multiple Contact Options
Your contact options should be prominent in your main navigation, at the bottom of each page, and integrated into your page copy. You can also appropriately add colorful and eye-catching buttons and graphics as calls-to-action (CTAs).
Use of Contact Form
Contact forms are more effective than email-only links. Sure email works, but often the email message you get does not have the information you need to properly qualify a lead. Contact forms are always a better option because you can use required fields to narrow down the information a potential new customer gives you.
Post-contact Form Action
Do you use a post-inquiry landing page (PILP) that a person who just made an inquiry “lands” on after they hit the submit button to send their inquiry? Post-contact landing pages should thank someone for their inquiry, put your contact information in front of them, and link to your social media pages. For added punch, add a handful of your best testimonials.
Using Google Analytics
Google Analytics is a free website visitor traffic tracking tool. It should be used on all of the pages at your website. It tracks visitor sessions, most popular pages, and other important information about the people who visit your website. It is available free at http://google.com/analytics
Using a Sitemap
A sitemap is a technical term for a file that lists all of the pages at your website. Search engines use sitemaps to quickly identify your pages, and the more easily they find them the better. Sitemaps are an important part of an effective search engine optimization (SEO) strategy and are a recommended SEO “Best Practice.”
Social icons with links to your social media touch points should be used throughout your website; but don’t make them too prominent. Make it easy for people to find you on social media and you will get more likes and more followers.
Hopefully people who visit your website never get down to your footer area, because you have engaged them higher up on your page. But if they do, give them contact information, maybe a link to your blog, rotating testimonials, and certainly a CTA.
Is your website mobile-friendly and mobile-responsive? Does it create a favorable user experience if someone visits your website from a smartphone or tablet? Does it pass the Google mobile-friendly test? Mobile-friendliness is now a Google “signal” or ranking factor. Test your website at: https://www.google.com/webmasters/tools/mobile-friendly/
Backup & Disaster Recovery
If your website crashed in the next 10 minutes, how long would it take you to recover?
Is your website backed up regularly?
Is it backed up at all?
Where do you keep your backups?
They should not be kept on your hosting server!
Do you have a disaster recovery plan?
If you have any questions, please visit my Facebook page and post them. I will follow-up as quickly as possible.
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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.
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