5 Things That Hurt Conversion (i.e. getting inquiries from your website)
If you want more inquiries from your website it’s important that your website is optimized for CONVERSION. Here are 5 common CONVERSION BUSTING issues.
Slow Loading Website
The #1 reason brides or grooms leave websites is because of slow loading pages. First, people don’t have patience these days. Secondly, the Internet has made us all want everything INSTANTLY. People may also think something is wrong or your website is doing something to their computer (i.e. loading malware or a virus). The savings you think you’re getting with your slow, cheap hosting may actually be costing you thousands of dollars a year in lost sales.
Non Mobile-Friendly Responsive Website
It’s not unlikely, actually, it is very LIKELY, that a bride or groom will visit your website from their mobile device. A poor experience is a poor reflection on your business. Mobile-friendly can be different from mobile-responsive, the later meaning your website “responds” properly and renders properly for the type of device your visitor is using.
You may think that typos aren’t a big deal, but they are. A bride is planning the biggest day of her life and she’s looking for a professional, an expert, and someone who pays attention to DETAIL. Typos throughout your website scream out you don’t pay attention to detail, and THAT can kill you in the wedding business.
Like typos, poor grammar, or sentence structure that is difficult to comprehend, is also a huge problem when it comes to turning the brides and grooms who visit your website into inquiries and then sales.
Poor Marketing Message
This is where I see a lot of websites fail miserably. You might be a great wedding DJ, you might be an incredible wedding planner, or you might be an all-star honeymoon travel agent, but if you don’t know how to write ONLINE marketing copy your website is like a car with only one tire!
Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.