5 Things That Hurt Conversion (i.e. getting inquiries from your website)
If you want more inquiries from your website it’s important that your website is optimized for CONVERSION. Here are 5 common CONVERSION BUSTING issues.
Slow Loading Website
The #1 reason brides or grooms leave websites is because of slow loading pages. First, people don’t have patience these days. Secondly, the Internet has made us all want everything INSTANTLY. People may also think something is wrong or your website is doing something to their computer (i.e. loading malware or a virus). The savings you think you’re getting with your slow, cheap hosting may actually be costing you thousands of dollars a year in lost sales.
Non Mobile-Friendly Responsive Website
It’s not unlikely, actually, it is very LIKELY, that a bride or groom will visit your website from their mobile device. A poor experience is a poor reflection on your business. Mobile-friendly can be different from mobile-responsive, the later meaning your website “responds” properly and renders properly for the type of device your visitor is using.
Typos
You may think that typos aren’t a big deal, but they are. A bride is planning the biggest day of her life and she’s looking for a professional, an expert, and someone who pays attention to DETAIL. Typos throughout your website scream out you don’t pay attention to detail, and THAT can kill you in the wedding business.
Poor Grammar
Like typos, poor grammar, or sentence structure that is difficult to comprehend, is also a huge problem when it comes to turning the brides and grooms who visit your website into inquiries and then sales.
Poor Marketing Message
This is where I see a lot of websites fail miserably. You might be a great wedding DJ, you might be an incredible wedding planner, or you might be an all-star honeymoon travel agent, but if you don’t know how to write ONLINE marketing copy your website is like a car with only one tire!
"Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not "techies." He is knowledgeable, warm, and creative. We recommend him highly!" - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations
“I’ve worked with Chris for 15+ years and when I wanted to upgrade my dated website he was the natural person to make it happen. In addition to the technical support, I needed his marketing insight and SEO expertise which are second to none. Reach out to Chris if you want better results from your website and internet marketing.” - George Banfalvi, Owner, Fifth Avenue Events & Entertainment
“Chris has always been a trusted resource of valuable internet marketing guidance and information for more than 15 years. Reach out for one of his complimentary Discovery Sessions, you’ll be glad you did.” - John Cover, Owner, Reflections Event Group
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals and coach at Build Your Wedding Business.
I am a published Amazon author and my book "100+ Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and Book More Weddings" has helped thousands of wedding professionals reach more engaged couples and book more weddings.
I have been an educational speaker at the WeddingMBA, Association of Wedding Gown Specialists, Association of Bridal Consultants (ABC), Association for Wedding Professionals International, and many local groups such as the Charlottesville Wedding and Event Professionals and the Bellingham Business Association.
I am a wedding industry marketing veteran with more than 25+ years of experience marketing to engaged couples.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
I also offer wedding business owners and managers a virtual consulting/coaching program, learn more here: Build Your Wedding Business.
