A lot of businesses in the wedding industry get reviews at The Knot or WeddingWire, but what about Google Reviews, the reviews that show up with your Google My Business business listing?

If you have 30-50+ great reviews at The Knot, and/or at WeddingWire, I suggest you make a focused effort to get more reviews at Google. Google reviews have a lot of clout and they’ll help you book more weddings.

I could make a good argument that Google reviews are equally as powerful as reviews at The Knot or WeddingWire. A lot of engaged couples use Google every day (more than The Knot and WeddingWire combined!). A lot of people TRUST Google reviews.

Unfortunately, Google makes it a bit tricky for you to get reviews. There currently isn’t an easy-to-use direct link (URL) that you cut-and-paste to quickly send someone via email.

To create a direct link to the leave-a-review option for your business at Google you’ll need to (a) have claimed your Google My Business listing, (2) determine your “PLACEID,” and then (3) create a custom link using your PLACEID.

Here’s what it would look like.

https://search.google.com/local/writereview?placeid=

Once you have the created the link you can use it via email, at your website on a “How to Leave Us a Review Page,” and, of course, across any of your social media channels.

Here’s more detailed information on how to do it. http://bit.ly/2niHuFm

Action Items

Get 20-30 Google reviews in the next 12-24 months. Try to keep at least half of them fresh (within the last 12 months). Fresh reviews have the most impact.

If you haven’t claimed your Google My Business listing do it today. https://www.google.com/business/

Create your Google Reviews custom direct link using the two parts – the Google URL appended with your PLACEID (as noted above).

Test your URL. Now keep it handy. so that it’s easy-to-use, in a digital notepad like Evernote (http://evernote.com).

Create a “How to Leave Us a Review” page (or blog post) at your website. Provide detailed instructions on how people can leave you a review at different review points (TK, WW, Yelp!, Facebook, Google).

Go through your client list for the past 6 months and identify couples who may be willing to leave you an online review but not have given you one yet. Ask them to leave you a review at Google with your new Google review link. You may also direct them to the “How to Leave Us a Review” page at your website.

Additional Resources

The Google review link you create is a bit long. You can shorten it using Bit.ly. http://bit.ly. If you sign-up for a free account at Bit.ly it allows you to track clicks on the Bit.ly links you create.

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