If you want to book more weddings, follow up FASTER on the inquiries you receive from your website, WeddingWire, or The Knot!
Studies show that the first company to follow up on a web-based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.
If you cannot email or CALL people back within 20 minutes of receiving their inquiry from your website, consider using an auto-responder such as AWeber (http://aweber.com).
Use a post-inquiry landing page to improve conversion.
For people who make inquiries, create and offer a “take-away” PDF with helpful information or frequently asked questions about your business. Put this on your post-inquiry landing page.
Questions? Email me at firstname.lastname@example.org